Stock markets in the U.S. have entered turbulent waters once again. With new tariff announcements and unpredictable social media posts shaking investor confidence, many have started to question how close we are to another financial downturn. Yet, while these events might rattle nerves, financial professionals suggest that panic isn't the answer—preparation is.
Recession Is Part of the Cycle
A recession doesn't always signal financial disaster. According to Vivian Tu, also known online as YourRichBFF, understanding the rhythm of economic cycles can help reduce fear. As a former Wall Street trader, Tu explains that “the word ‘recession’ almost sounds like a swear word.” She reminds consumers that downturns are a normal phase in the broader economic pattern—booms are often followed by busts, and eventually, recovery.
Instagram | your.richbff | Vivian Tu explains why recession feels scary but follows a normal cycle.
Still, awareness alone doesn’t pay bills. So, Tu shares practical advice for those looking to shield their finances from the potential blow of a crash.
Build a Strong Emergency Fund
Tu emphasizes the need to start, or boost, an emergency savings fund—especially in uncertain times. She advises setting aside enough cash to pay for necessities for three to six months, including:
1. Rent or mortgage payments
2. Groceries
3. Utility bills
4. Transportation
Importantly, she discourages keeping large amounts of cash at home. High-yield savings accounts offer safer alternatives with interest growth and are protected by the FDIC for up to $250,000.
Cut Costs Where It Counts
While a complete financial lockdown isn’t necessary, trimming non-essential spending helps. Tu advises reviewing monthly routines and making any necessary spending adjustments. Simple tactics such as:
1. Using cashback apps on groceries
2. Taking advantage of digital coupon platforms
3. Reducing subscriptions
4. Reviewing automatic charges
can free up more funds each month. Even saving $10 here and there makes a difference over time.
Tackle High-Interest Debt
In times of market volatility, high-interest debt becomes even more burdensome. Credit card balances with interest rates above 7% should be prioritized. Tu recommends putting a focused repayment plan in place. After all, debt not only drains income but also limits flexibility in emergencies.
Invest Smart When Prices Drop
Image by Who is Danny on freepik | Buy more stocks when prices fall to grow your money over time.
Interestingly, economic downturns can create prime opportunities for investors. When stock prices fall, the long-term value of diversified portfolios increases—if consumers stay the course. Tu highlights that many avoid investing during market dips out of fear, but history shows markets eventually bounce back.
She adds, “The stock market is the only place where, when things go on sale, people run. Have you ever run from a sale at a department store? No. People love sales, except when it happens in the stock market.”
Those with the means should consider dollar-cost averaging or adjusting investment contributions strategically during low-price periods.
Stay Ahead With a Practical Plan
Preparation isn’t just about money—it’s also about mindset. Tu advises people to map out action steps before things turn sour. Whether it’s job loss, reduced income, or sudden medical expenses, creating a personal crisis plan reduces the risk of panicked decision-making.
She states, “You're going to make better decisions now out of a place of security and comfort than you do the day something bad happens. So make a plan, have the plan, and hope you never have to use the plan.”
By thinking ahead, people avoid what's known as “paralysis by analysis”—the tendency to freeze up when options become overwhelming under pressure.
Looking Ahead With Confidence
Economic dips may be unpredictable, but proactive financial choices make all the difference. From cutting costs and paying off high-interest debt to building a sturdy emergency fund, financial preparation isn’t about predicting the future—it’s about protecting what matters most.
By investing wisely during downturns and developing a contingency plan now, individuals set themselves up for long-term success, no matter how stormy the markets become.