If it weren't for OTT platforms, more than half of the world would have gone insane during the pandemic!
It can’t be denied that most of us depended on digital and OTT platforms to keep ourselves entertained when the pandemic and the subsequent quarantines hit. But you know what the best part is? When it seems like the world is slowly but surely getting back on track, the party isn’t getting over anytime soon!
Mollie Sivaram/Unsplash | The rise of OTT platforms and device-based streaming has led to peak TV fading out
In the coming several months, we’ll be able to access more exciting content on our smart TVs and devices. For instance, Apple TV+ is all set to launch a line of amazingly mysterious, glitzy, and high-profile shows with stars like Jennifer Aniston, Reese Witherspoon, and more. Disney+ too is already streaming new episodes of Loki and the much-awaited Black Widow along with a new version of The Lady and the Tramp. And if we’re lucky, we might also get to watch a dozen of new series, including the long-awaited Game of Thrones prequel!
Given all that, it doesn’t look like peak TV is going to be on the peak anytime soon. Well, TBH, we couldn't be more excited!
Entertainment industry bouncing back post-pandemic
There’s no doubt that the pandemic heavily affected the TV industry. It disrupted the availability of event-based programs like live sport matches, reality shows, concerts, etc. And that’s the precise reason why the entertainment industry shifted towards OTT platforms. Now, more than a year after the pandemic’s first wave, studios have broadened their strategies.
Tim Mossholder/Unsplash | When the pandemic hit, the availability for event-based programs became disrupted, and studios switched to serving content over the Internet
Marvel cinematic universe, is the best example of this revolution, has completely epitomized this strategy. To be fair, MCU didn’t need to reinvent the wheel much since it has already transformed the nature of moviemaking over the past 11 year. But today, with the changing viewership dynamics, even MCU is a much larger puzzle. Today, the studio is offering viewers the experience of a lifetime by turning their classic movies into shows like The Falcon and The Winter Soldier, Wanda Vision, etc. With inbuilt Dolby sound and post-credit teasers, they're providing that theatre-like experience to the viewers from the comfort of their homes.
So, it's time to bid adieu to peak TV?
Frankly, it’s still hard to say that for sure. The truth is that there will always be great television, exactly like there will always be good songs, movies, and books. But as we say, some lessons are better learned sooner than later. We hope there will soon be a thorough realization of the fact that some things are better enjoyed in a traditional manner; for instance, watching the live telecast of a cricket match in the company of your best mates. Still sounds like fun, doesn’t it?
Bruna Araujo/Unsplash | But even today, the charm of the good old theatres and box-like televisions remains